Aletheia and WARC Study on Values-Driven Marketing Garners Global Media Coverage
Dallas, October 2025 — Aletheia Marketing & Media and WARC’s groundbreaking research, “Unlocking the Value of Values-Driven Marketing,” has generated widespread international media attention since its release earlier this month. The study, which explores how aligning advertising with brand and consumer values drives stronger campaign results, has been featured in more than 30 outlets across 17 countries, reaching millions of readers worldwide.
Global Interest in Advertising Effectiveness
Media outlets from Asia, Europe, Africa, and the Americas covered the findings, underscoring the study’s relevance to marketers everywhere. Prominent coverage appeared in trade publications and business dailies including O Estado de S. Paulo (Brazil), Adgully (India), Marketing Directo (Spain), Best Ever Ad (Bangladesh), Inside Radio (U.S.), and MyPressPortal (South Africa).
Across languages and markets, the story resonated around a common theme: brands that understand how to employ the behavioral science of values in their advertising campaigns see stronger consumer connections and measurable performance gains. Explore a full list of our news coverage here.
“This level of international pickup reflects the industry’s appetite for data-driven insights into how values and performance intersect,” said Aletheia’s Founder and CEO Chris Schembri. “Values-driven marketing is proving to be both a performance strategy and boost to brand affinity.”
The majority of stories explicitly highlighted the study’s contribution to advertising effectiveness research. Articles emphasized the report’s evidence that values-driven campaigns can achieve up to 1.8x–2x greater ROI, reinforcing that marketing strategy underpinned by the behavioral science of values delivers measurable business outcomes.
Reinforcing Aletheia’s Leadership in Research and Insights
The success of Unlocking the Value of Values-Driven Marketing strengthens Aletheia’s position as a global thought leader in advertising insights and strategy.
The company continues to partner with leading organizations like WARC to bring data-driven clarity to how cultural alignment, message resonance, and audience values shape marketing performance.
Aletheia plans to build on this momentum with additional content expanding on the research’s key themes.
Read More and Explore the Findings
To explore the full study and related analysis, visit Aletheia’s knowledge hub www.valuesdrivenmarketing.com. For updates on future releases and thought-leadership coverage, follow Aletheia on LinkedIn.
