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Aletheia’s Holiday Gift Guide

Aletheia’s Holiday Gift Guide

Unwrapping Values To Find the Best Gifts

Trying to figure out what gift will bring the most joy to your friends and family this year? At Aletheia, we’ve compiled decades of behavioral science research to understand how values influence emotions and preferences. Therefore, keeping someone’s core values in mind when shopping can help you select something they’ll truly appreciate and cherish.

By focusing on the values of those on your holiday shopping list this year, this guide ensures that every gift feels thoughtful and meaningful, catering to their core motivations and preferences. A values-driven approach brings more cheer by making holiday shopping more personal and impactful!

Below are 6 Aletheia ValuesTypes with gift recommendations for each. Match the people on your list with the right ValuesType (you know who they are!) and begin packing your sleigh.

Happy holidays!

Achievement ValuesType

Motivation: Success, recognition, wealth, power, status.

Gift Ideas:

  1. Luxury Accessories: Designer watches, handbags, or jewelry.
  2. Status Symbol Tech: High-end gadgets like the latest smartphones, smartwatches, or noise-canceling headphones.
  3. Professional Development Tools: Premium planners, leather-bound notebooks, or subscriptions to leadership or productivity platforms (e.g., MasterClass).
  4. Fitness or Lifestyle Memberships: Exclusive gym memberships, personal training packages, spa membership, or golf/yacht club passes.
  5. High-End Consumables: Artisanal wine or liquor, gourmet chocolate, exotic oils and spices, or perfume.

 

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Pleasure ValuesType

Motivation: Maximized immediate enjoyment with minimal effort.

Gift Ideas:

  1. Indulgent Treats: Chocolate, wine or cocktail kits, or a big box of their favorite snacks.
  2. Entertainment Subscriptions: Access to streaming platforms, gaming services, or audiobooks.
  3. Pampering Pleasures: Gift certificate for a spa package, massage, facial, sound room, hot springs.
  4. Memorable Experiences: Tickets to concerts, professional sports, comedy shows, or a fun experience like escape rooms or food tours.
  5. Compact Leisure Gadgets: Portable Bluetooth speakers, instant photo printers, or mini projectors for movie nights.

Freedom ValuesType

Motivation: Independence, creativity, nonconformity, curiosity.

Gift Ideas:

  1. Creative Tools: Art supplies, digital drawing tablets, or DIY craft kits.
  2. Travel Essentials: Lightweight backpacks, travel journals, or unique destination guides.
  3. Books: Titles on exploration, creativity, or philosophy.
  4. Unconventional Gadgets: Smart garden kits, quirky tech toys, or puzzles and brain teasers.
  5. Workshop Experiences: Classes in pottery, photography, or coding.

Purpose ValuesType

Motivation: Selflessness, ethics, generosity, community service.

Gift Ideas:

  1. Ethically Sourced Products: Fair trade coffee, handmade artisan goods, or eco-friendly fashion.
  2. Charitable Contributions: Donations made in their name to causes they care about.
  3. Sustainable Living Tools: Reusable water bottles, solar-powered chargers, or compost bins.
  4. Books and Media: Titles on social change, sustainability, and inspirational memoirs, or subscriptions to news sources.
  5. Community Engagement Kits: Supplies for volunteering, gardening kits for community projects, or cooking tools for hosting meals.

Tradition ValuesType

Motivation: Conservation of cultural or religious identity, customs, beliefs.

Gift Ideas:

  1. Cultural Artifacts: Traditional crafts, ornaments, or clothing from their heritage.
  2. Heirloom-Quality Gifts: Fine china, hand-carved furniture, or family recipe cookbooks.
  3. Religious or Spiritual Gifts: Prayer books, meditation tools, or items with spiritual significance.
  4. Festive Decorations: Holiday-themed decor that reflects their traditions.
  5. Experience Gifts: Tickets to cultural events, heritage tours, or cooking classes focused on traditional cuisines.

Security ValuesType

Motivation: Risk aversion, safety, predictability, familiarity.

Gift Ideas:

  1. Practical Home Items: High-quality blankets, home security devices, or kitchen gadgets.
  2. Emergency Preparedness Kits: Compact first-aid kits, weather radios, or multi-tools.
  3. Relaxation Aids: Weighted blankets, essential oil diffusers, or calming teas.
  4. Traditional Gifts: Classic books, timeless jewelry, perennial holiday gift baskets, picture frames and framing services.
  5. Subscriptions for Comfort: Meal delivery services, curated subscription boxes for household essentials, or magazine subscriptions.

Now that you’re sure to wow with your values-based gifts, let’s dive into how values can grow your business. Contact us to get started on understanding what really motivates purchasing decisions.

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