Challenge
How can we drive local sales at big-box retailers by encouraging Millennial Moms to try Promised Land Chocolate Milk?
Our ApproachAletheia incorporated a mobile-focused digital strategy with geo-location targeting to connect with Millennial Moms who were in the retail area and on the store premises.
Results
Promised Land Dairy connected with almost 60,000 consumers while they were in the shopping mindset and nearby (or at) a retailer where the product was being sold.
