The behavioral science of values can drive extraordinary outcomes for marketers—and at Aletheia Marketing & Media, we leverage cutting-edge AI-powered content intelligence to make those outcomes a reality. Understanding what motivates people at their core isn’t just an advantage; it’s a game-changer for marketing strategy, messaging, and audience targeting.
The Pluralytics ValuesFinder™ platform integrates behavioral science and machine learning to uncover the language of values, allowing brands to align their messaging with what truly resonates. This isn’t just about predicting audience preferences, it’s about creating high-impact marketing content that inspires action, builds trust, and drives conversions.
As part of the ongoing efficacy testing of our models, we once again confirmed the power of values-driven messaging to predict and improve language appeal. Using a virtual panel, we segmented consumer targets into Pluralytics’ five proprietary values personas—a representation of the U.S. population—and conducted a split test comparing control messaging against values-driven rewrites to measure consumer affinity.
Our unique AI-powered platform generated an index score to assess the potential language appeal for each audience segment. Testing included publicly available marketing messages from New York Life, Charles Schwab, and Unilever, which we optimized using our language intelligence system, which is capable of working with any large language model (LLM), to tailor messaging for maximum engagement.
Since 2020, Pluralytics has leveraged human-in-the-loop AI to refine messaging for clients using an internal suggestion algorithm. However, this test conducted in 2023 marked a major breakthrough: it was our first large-scale study using fully auto-generated, values-optimized messaging that was engineered to over-index for specific target segments—a critical differentiator of our platform.
AI-Optimized Messaging Outperforms: 33% More Consumer Engagement
The results? Pluralytics’ AI-enhanced, values-driven language was chosen 33% more often by consumers. This aligns with our prior tests and validates what our customers have consistently experienced using our ValuesFinder™ SaaS platform: a significant boost in engagement, trust, and audience connection. In fact, targeted audiences preferred our values-optimized messaging 2.5 to 1 over the control versions.
Discover the Full Report
Want to see how values-driven AI can transform your messaging strategy? Read our Pluralytics Language Testing Report to explore the science behind AI-optimized engagement and learn how to apply these insights for real-world marketing success.
The Aletheia Advantage: How Values-Driven AI Increases Performance
Today consumer attention is fleeting and trust is hard-earned, brands must do more than just communicate – they must connect. Aletheia’s proprietary platform helps brands:
- Align messaging with audience motivators to foster deeper connections.
- Optimize content performance using real-time AI-powered insights.
- Boost engagement and trust through values-based segmentation.
- Improve campaign ROI by delivering the right message at the right moment.
This values-driven marketing approach is transforming the way brands engage consumers. Our research-backed language testing report showcases the impact of values-optimized content – revealing that when messages align with a person’s core motivations, they generate higher engagement, stronger trust, and more effective brand recall.
The Science Behind Values-Driven Messaging
Traditional marketing relies on demographic data, but our values-based Audience Intelligence is rooted in human values and decision-making psychology delivering a far more powerful impact. Today, the Pluralytics platform measures and analyzes images, videos, and copy for values signals, tone, and linguistic patterns, helping brands craft messages that:
- Reduce complexity and enhance clarity to increase comprehension.
- Strike the right emotional tone to improve brand perception.
- Personalize communication to reach consumers in ways that feel relevant and authentic.
Ready to revolutionize your messaging with AI-powered content intelligence? Let’s talk.