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An extreme close up shot of plasma collection vials with orange caps organized in a container.

Driving New Plasma Donors

The Challenge: How do you convince people to overcome barriers of plasma donation and drive net new donors in a highly competitive landscape?​

The competition outspends you 3 to 1 and you are all competing for the same shrinking target audience of frequent plasma donors.   ​

Instead of trying to go head-to-head, we built a blue-ocean approach that sought to engage and encourage people who had never donated plasma before. Our holistic media approach used timely and relevant partnerships, high-impact video and audio, and geo-location-based ad targeting to bring new donors into Grifols Plasma Donation centers across the country.

51% YOY Growth
400k New Donors