As we know, the ecommerce landscape is constantly changing, where businesses who want to stay ahead of the curve need to be able to keep up with the latest trends and developments. We’ve highlighted three key areas that are shaping the future of ecommerce and advertising: Gen Z, social commerce, and continued disruption in linear TV.
1. Gen Z: The Future of Ecommerce
Gen Z, the generation born between 1997 and 2012, is quickly becoming a major force in the ecommerce world. With a purchasing power of more than $140 billion, Gen Z is a valuable target audience for businesses that want to succeed in the ecommerce space. However, Gen Z has different expectations than previous generations. They want personalized experiences, transparency, and tend to be socially conscious. To reach this audience, businesses should begin to embrace new forms of advertising such as influencer marketing, social media/social commerce, and video content.
2. Social Commerce: The Future of Retail
Social commerce, the integration of social media and ecommerce, is another trend that is shaping the future of online advertising. With the continued rise of social media, businesses can effectively reach consumers directly through these channels to help drive engagement and sales. Social commerce allows businesses to tap into the power of user-generated content (UGC), develop strategies around influencer marketing, and allow in-app advertising to drive customers to complete a purchase without ever leaving their social media apps.
3. The Video Disruption: The Future of TV Advertising
The linear TV marketplace is being disrupted once again, as retail networks continue to strike deals with streaming platforms directly. Consumers are shifting further from traditional TV viewing habits, preferring to consume content on-demand through platforms like Netflix, Hulu, and Disney+. As with any shift in consumer behavior, it leads to opportunities for advertisers to reach their audiences in new ways, like utilizing click-to-buy on a consumer’s big screen. Most of the major streaming platforms are shifting to an AVOD (advertising-based video on demand) model and it’s quickly becoming essential for omni-screen advertising campaigns to tap into this source.
Are you seeing these trends and not sure how to begin implementation? At Aletheia, we specialize in helping our clients succeed in the ever-changing ecommerce landscape. Through careful planning and strategy, we navigate these changes to ensure that our clients’ ads are seen by the correct audiences in the latest, high-impact placements.