The Challenge: How do you bring a three-wheeled, solar-charged electric vehicle to the masses?
Zenzi results identified multiple seekers who would fit the profile of a prospective buyer. This knowledge allowed us to align messages based on values types. Solar Mobility appealed to Freedom Seekers. The design appealed to Achievement Seekers. Sustainability of the materials appealed to Purpose Seekers.
Our media plan was then designed to connect the messaging to the right Seeker using Contextual signals, Keyword targeting, and Custom audiences.
40% CPA under goal
40,000 Pre-orders purchased.
700,000 fans created.