Colleen Howell

Research Analyst, Zenzi by Aletheia

Colleen is a Research Analyst for Aletheia’s audience research arm Zenzi, the pioneer behind market research that taps into psychology, AI, and data science to understand the values behind brands and consumer behavior.  Howell is an expert in qualitative & quantitative research methodologies, with a specialty in understanding how motivations, values, and perceptions drive decision making. As a research consultant, her insights have informed corporate, non-profit, and policy strategies alike. Howell has been published in Psychological, Economics, and Environmental Science journals and has a PhD from the University of California, Riverside.

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