Research Director
Colleen Howell is Research Director for Dallas-based Aletheia Marketing and Media, the pioneer behind market research that taps into psychology, AI, and data science to understand the values behind consumer behavior and connects it to media strategy. Howell is an expert in qualitative & quantitative research methodologies, with a specialty in understanding how motivations, values, and perceptions drive decision making. As a research consultant, her insights have informed corporate, non-profit, and policy strategies alike. Howell has been published in Psychological, Economics, and Environmental Science journals and has a PhD from the University of California, Riverside.