Erika Newsom

SVP Growth Facilitator

Erika Newsom is a seasoned marketing leader with a proven track record of driving brand growth and facilitating strategic initiatives. Currently serving as the SVP – Growth Facilitator at Aletheia, Erika focuses on paving the way for seamless onboarding for new clients, as well as the growth of our internal teams through learning and development.

She brings a wealth of experience from her tenure at companies such as Microsoft and Dr Pepper, where she excelled in developing and executing high-impact media and marketing campaigns. Erika’s work has been instrumental in securing key accounts, leading cross-functional teams, and delivering award-winning campaigns, such as a 2021 Effie Gold in Retail Transformation and a 2021 Silver Cannes Lion for Creative Business Transformation for Michaels Stores.

Erika has experience spanning almost every vertical, including consumer packages goods, healthcare, telco, quick service restaurants, non-profits, and financial services.

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