VP of Business Intelligence
Jodi has an MS in Experimental Psychology and brings over 20 years of experience to her role as VP of Business Intelligence at Aletheia Marketing & Media. Known for her strategic approach to data and analytics, Jodi leads our efforts in turning complex data into actionable insights that drive business growth. Before joining Aletheia, Jodi spent 17 years at USAA, where she served as Director of Decision Science Analytics, leading high-performing teams and transforming metrics forecasting through data-driven strategies. Prior to USAA she served as a Behavioral Scientist for the Non-Lethal Weapons Directorate and started her career in R&D at Psychological Corporation.
Her expertise spans everything from product acquisition forecasting to membership growth, and she has a knack for developing innovative metrics that bring clarity to complex business challenges. Jodi’s work has influenced executive decision-making and even helped modernize IT infrastructures. With her background in both data governance and data storytelling, she’s an essential part of the Aletheia team, ensuring our clients’ strategies are built on a foundation of solid, actionable intelligence.