The Science of Olympic Branding

AI REVEALS VALUES SIGNALS USED BY TOP BRANDS

Here’s some of what our report reveals about the language science of Olympic Branding:

• Across all the Olympics brand messaging analyzed, we see a clear pattern for word choice more likely to connect with people who value “Adventure & Freedom.”
• A “Bold” tone of voice signal was present in 26% of the copy analyzed

Learn more about what our AI says about messaging from 5 top Olympics sponsors! Flip through the report below.