How Values-based Intersectionality Can Move Us Beyond Generational Divides I was among the roughly 3.6 million people who were born in the U.S. in 1980. According to most generational scholars, this would put me at the tail end of Generation X (1965-1980). But do I really belong in the same category as people who had …
What’s in store for 2023 in terms of Influencer Marketing? We could make several recommendations, but we’ve broken down three major trends for your marketing mix this year. Even if you don’t know exactly what Influencer Marketing is, you probably do know that it is a hot buzzword in the industry. It has become a …
Growing up, I was absolutely positive about two things: first, that Mark McGwire was the greatest baseball player in the world; second, that someday I wanted to be a mom. Although the first conviction diminished over time, the second never did. In a wonderfully warm and squishy way, my son Felix was born at the …
Aptera Motors, creators of the “world’s first solar electric vehicle” has named Dallas-based Aletheia Marketing & Media as its first agency of record following a non-competitive pitch. View News Brief (Subscription Required)
Aletheia Marketing & Media, a data-driven Dallas digital agency, has acquired Zenzi, a Encinitas, CA-based values-marketing agency. The acquisition was a cash purchase; financial terms were not disclosed. “This purchase was strategic for us as we look to build tech-driven targeting tools that will give us a competitive edge over other midsize agencies and offer …
Facebook may still be the most widely known and used social platform, depending on the audience’s age, but it is most certainly not the only one to consider when reaching consumers. Believe it or not, Facebook wasn’t even the first. LinkedIn launched seven months prior to Facebook and, while known mainly for professional profiles and …
Do you remember when you were a kid, and you could not wait to turn on the TV to watch your favorite show? Mornings were made sweeter through the special connections you had with your favorite character. Brands have increasingly leaned on pop culture in their advertising, and while using the most recent trend or celebrity in your advertising can …
Mark your calendars for big savings – Amazon’s annual Prime Day sale will begin on June 21 and take place through June 22. The once single day sale has grown into a 48-hour event in recent years with some hidden deals known to be scattered even before and after the announced times. As of June …
