Unlocking the Values Signal in Your Imagery
By Aletheia Content Intelligence
Aletheia’s Pluralytics content intelligence platform uses patented technology to understand how images in your marketing content are signaling for values and tone.
What does this mean? In behavioral science, values are one of the primary drivers of decision-making, including where we eat and shop, and the brands we love. As a marketer, if you know something about your target audiences’ values, then you can create content specifically to signal the values that will deepen a connection with the audience. We help you see those signals. The results? Improved engagement, conversion, and higher brand affinity.
As you’ll see in this short video demo, your images are scored across each of our five proprietary ValuesVoiceTM signals, which are correlated to specific audience segments based on demographics and attitudes.
With image scoring, we can analyze your content—including Facebook posts, ads, and website content that includes text and imagery—and help you figure out what is driving performance. For text-only content, we use our AI to find language patterns like complexity, formality, and sentiment, in addition to understanding the word and phrase choices that will connect with various values-driven target audiences. Our models were developed using organizational communications—how companies have created successful messaging to achieve their business goals.
Our content intelligence dashboards can ingest content feeds, analyze thousands of pieces of creative, and then match the values signaling and tone of voice with KPIs to find the patterns that are driving performance.
When combined with Aletheia’s values-based audience research and data-driven digital media strategy and planning expertise, our leading-edge technology is like having a marketing insights superpower to improve your ROI.
If you would like to see how Aletheia can activate its technology, data, and marketing expertise to achieve your business goals, please connect.