Our proprietary values-driven marketing research connects you to the core motivations that drive consumer loyalty and purchase decisions. Aletheia is a pioneer in values-based consumer research. Using Shalom Schwartz’s theory of basic human values as a foundation, our trailblazing team of behavioral scientists combines psychology, AI, and more than 20 years of proprietary respondent data to predict how consumers will behave. Armed with this knowledge, we can inform the development of marketing messages that resonate with your customers, applying what we learn to the media targeting profiles that contribute to the impact of our media plans.

• Values Driven Qualitative and Quantitative Research

  We use qualitative and quantitative research questions alongside our Values questions to provide insightful results and understand the persona a brand attracts.

• Competitive Analysis

  We use our primary consumer research, combined with our team of marketing researchers, to understand where a brand is positioned in the competitive landscape.

• Custom Market Research

  Combining our proprietary behavioral science with our business suite of tools, we gain a deeper understanding of our clients’ landscape. From defining geographies to refining audiences, we help our clients identify opportunities that unlock their marketing potential.

All research packages include a custom discovery, survey creation & implementation, data analysis, & insights reported to the client.

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