Media Intelligence

Backed by our extensive experience and industry-recognized thought leadership, we design strategies that maximize visibility, reach, impressions, and lead generation. It is not just our wealth of data and knowledge but the intelligence and foresight with which we apply them that enable us to influence impactful outcomes.

• Business Assessment

  We are not merely media or strategy consultants—we are your business partner. By employing a comprehensive business assessment process, we immerse ourselves in your organization to deeply understand its intricacies and priorities. This business-centric foundation allows us to align seamlessly with your objectives and deliver solutions that realize meaningful, long-term impact.

• Strategy Development

  Our multidimensional strategy process is designed to be agile and flexible, adapting seamlessly to the dynamic nature of today’s marketplace. By amplifying the intersection of your business goals, touchpoint performance, and consumer values, we create strategies that are not only precise but also impactful. This approach ensures that every decision is guided by a holistic understanding of your objectives, optimizing performance across channels while staying attuned to evolving consumer behaviors and preferences.

• Media Planning & Execution

  Channel plans and activations are the tangible execution of strategy, always guided by the unwavering north star of your business objectives.

  • Audience Segmentation
  • Consumer Audience Profiling
  • Values Identification
  • Journey Mapping
  • Digital
  • Linear
  • Programmatic
  • D/OOH
  • Direct Response
  • SEO, SEM, Voice
  • Social Media & Listening
  • Influencer
  • AI-Powered Contextual Placements
  • Hyprlocal Targeting

We leverage real-time business performance data, seamlessly integrated with real-time media insights, to optimize placements and ensure every media investment aligns with and drives your business objectives.

• Measurement & Optimization

  We deliver tailored analytics, dynamic reporting, and visually compelling data representations designed to meet your unique needs. At the core of our approach are efficiency and optimization, ensuring seamless integration with your strategic goals. Leveraging advanced methodologies, we evaluate performance through the lens of internal benchmarks and industry trends, tracking all key metrics to maintain alignment with your business objectives and KPIs.

• Wisdom Data Warehousing

  One component of our business suite, Wisdom, serves as a repository for research, data, and customer experience. We turn raw data into strategic insights that provide a competitive advantage.

• Advanced Modeling & Attribution

  We study the connections between sales, impressions, and spend data to create market mix models that help optimize investments at the channel level and measure the overall impact of paid media on business performance. Our goal is to minimize waste by using predictive analytics to uncover how impressions, calls to action, and sales results work together.

Audience Intelligence

Our proprietary values-based marketing research connects you to the core motivations that drive consumer loyalty and purchase decisions. Aletheia is a pioneer in values-based consumer research. Using Shalom Schwartz’s theory of basic human values as a foundation, our trailblazing team of behavioral scientists combines psychology, AI, and more than 20 years of proprietary respondent data to predict how consumers will behave. Armed with this knowledge, we can inform the development of marketing messages that resonate with your customers, applying what we learn to the media targeting profiles that contribute to the impact of our media plans.

• ValuesBase® Qualitative and Quantitative Research

  We use qualitative and quantitative research questions alongside our ValuesBase® questions to provide insightful results and understand the persona a brand attracts.

• Competitive Analysis

  We use our primary consumer research, combined with our team of marketing researchers, to understand where a brand is positioned in the competitive landscape.

• Custom Market Research

  Combining our proprietary behavioral science with our business suite of tools, we gain a deeper understanding of our clients’ landscape. From defining geographies to refining audiences, we help our clients identify opportunities that unlock their marketing potential.

All research packages include a custom discovery, survey creation & implementation, data analysis, & insights reported to the client.