In a world where influencers are everywhere, how do you know which ones will actually move the needle for your brand?
At Aletheia, we believe that true influence starts with alignment — not just with a product, but with the values of your audience. And when values are aligned, performance follows.
The Problem:
Too many influencer campaigns focus on surface-level metrics: follower counts, engagement rates, aesthetic feeds. But what’s often missing is emotional connection — the kind that turns a scroll into a sale, or a “like” into long-term loyalty.
The Solution: Values-Based Influencers
The Aletheia advantage is that we use the behavioral science of values and our proprietary AI tools to match brands with influencers who reflect the core motivations of their audience. It is a powerful combination that produces outsized results. Values are a primary driver of decision-making and we segment audiences into six ValuesTypes identified as the core motivations most predictive of human behavior.
Think:
- Security Types– for those who crave stability
- Achievement Types– for the status-driven careerist
- Purpose Types– for the socially conscious changemaker
Our patented Pluralytics ValuesFinderTM platform ingests and scans influencer content—language, imagery, and videos — for values signals, emotions, and tone to help our experts identify which ValuesTypes your brand will target. ValuesFinder scores the specific influencers’ content for alignment with the values of a brand’s target.
This isn’t a vibe check — it’s a science-backed process rooted in the psychology of decision-making.
In Action
Take our work in recruitment: By targeting career-driven audiences on TikTok with values-aligned influencers, we tripled performance on that channel compared to others — and doubled Instagram engagement.
Or our grocery campaign: Influencer giveaways created a 4x engagement lift over industry benchmarks, proving that even grocery promos can spark connection when values are at the center.
When we paired organic engagement from the influencers with our paid social media expertise, the metrics soared and generated even more impressions!
The Aletheia Advantage
Why Values Matter
Values aren’t just abstract ideals. They are predictors of behavior.
And when brands embrace this approach, influencer campaigns become more than content — they become conversions. ValuesTypes can help decode why certain influencers resonate and ultimately activate their audience to buy.
Interested in building a successful influencer strategy for your particular product or brand? Aletheia will ensure you select the right celebrity or influencer with an on-point values-based message that resonates with your target audience. Contact us to get started.