News & Insights

What is your favorite color? Most people have a ready response when asked this question, as color preference can provide a small but meaningful insight into our identities and personalities.

I grew up watching television shows in which girl meets boy followed by the age-old pattern of dating, getting married, beginning your career, and ultimately buying a house and starting a family.

The biggest challenge for CPG industry leaders currently is understanding how the economic volatility can impact consumer spending and their changing personal connections to brands.

How do you bring a three-wheeled, solar-charged electric vehicle to the masses?

How do you convince people to overcome barriers of plasma donation and drive net new donors in a highly competitive landscape?​

As we know, the ecommerce landscape is constantly changing, where businesses who want to stay ahead of the curve need to be able to keep up with the latest trends and developments.

As marketers, we can do better than relying on just demographics for categorizing humans.  Enter Values-based Intersectionality.

Aptera Motors, creators of the “world’s first solar electric vehicle" has named Dallas-based Aletheia Marketing & Media as its first agency of record following a non-competitive pitch.

Aletheia Marketing & Media, a data-driven Dallas digital agency, has acquired Zenzi, a Encinitas, CA-based values-marketing agency.

Americans have always faced challenges - that is what makes us Americans.

Millennials have been at the forefront of every marketer’s mind for years now.

We’re now a month into quarantine. Four weeks of complete uncertainty, taking each day one at a time...

The last month has been a really long year for marketers.

Last week, Google announced they will replace the third-party cookies with a solution to replace it by 2022.