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Insights

At Aletheia, we deliver marking insights, values-based audience research, data-driven media strategies, and AI content intelligence. Explore our expert articles and in-depth consumer research, below.

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Visit our case studies page for real-world success stories.

Healthcare in Trouble

Healthcare in Trouble
Case Study: Driving Awareness & New Center Openings | AMMHealth

Case Study: Driving Awareness & New Center Openings | AMMHealth
From Likes to Loyalty: The Values Behind Influencer Fandom

From Likes to Loyalty: The Values Behind Influencer Fandom
Case Study: Boosting Dine-In Traffic for a Casual Dining Restaurant

Case Study: Boosting Dine-In Traffic for a Casual Dining Restaurant
Is the Restaurant Downturn Overblown?

Is the Restaurant Downturn Overblown?
Aletheia’s Holiday Gift Guide

Aletheia’s Holiday Gift Guide
Top 5 Ways Restaurant Marketers Can Improve Performance by Understanding Consumer Values

Top 5 Ways Restaurant Marketers Can Improve Performance by Understanding Consumer Values
Listen Now: Values Matter Podcast on Shopping, Elections and Values

Listen Now: Values Matter Podcast on Shopping, Elections and Values
Listen Now: Our First Values Matter Podcast on Values Impact on Restaurant Marketing

Listen Now: Our First Values Matter Podcast on Values Impact on Restaurant Marketing
The Slow Death of Black Friday

The Slow Death of Black Friday
National Poll Shows Extreme Conservatives and Liberals Can Agree on One Thing: Holiday Shopping 2024

National Poll Shows Extreme Conservatives and Liberals Can Agree on One Thing: Holiday Shopping 2024
 Unlocking the Values Signal in Your Imagery

 Unlocking the Values Signal in Your Imagery
The Current State of Dining Out

The Current State of Dining Out
Ten Steps to Building Messaging Resilience in Polarized Times

Ten Steps to Building Messaging Resilience in Polarized Times
The Science of Olympic Branding: AI Reveals Values Signals Used by Top Brands

The Science of Olympic Branding: AI Reveals Values Signals Used by Top Brands
Reminder: Universal Analytics Cease July 1st

Reminder: Universal Analytics Cease July 1st
Political Messaging

Political Messaging
Politics + Media

Politics + Media
How Values Shape Media Engagement

How Values Shape Media Engagement
Decoding Shopping Preferences with ValueTypes

Decoding Shopping Preferences with ValueTypes
Zenzi® ValueTypes™ and Travel Personas: How Values Impact 2024 Travel Trends

Zenzi® ValueTypes™ and Travel Personas: How Values Impact 2024 Travel Trends
Motivating Donors by Valuetypes™

Motivating Donors by Valuetypes™
What's Love Got To Do With It: Zenzi ValueBase Insights

What's Love Got To Do With It: Zenzi ValueBase Insights
Food for Thought: Zenzi ValueBase Insights

Food for Thought: Zenzi ValueBase Insights
Values and Color Preference

Values and Color Preference
A Quick Q&A on Generative AI

A Quick Q&A on Generative AI
Are you ready for the Electric Revolution?

Are you ready for the Electric Revolution?
3 Factors to Keep in Mind for CPG Growth

3 Factors to Keep in Mind for CPG Growth
Launching the World's First Solar-Powered Vehicle

Launching the World's First Solar-Powered Vehicle
Driving New Plasma Donors

Driving New Plasma Donors
Ecommerce Keeps Changing... Let Us Help You Keep Up

Ecommerce Keeps Changing... Let Us Help You Keep Up
It’ll Be Okay, Boomer

It’ll Be Okay, Boomer
Influencer Marketing Trends with Zenzi a product of Aletheia

Influencer Marketing Trends with Zenzi a product of Aletheia
Being Part of the Aletheia Community has its Benefits

Being Part of the Aletheia Community has its Benefits
Aptera Motors, Aletheia Marketing & Media as First Agency of Record.

Aptera Motors, Aletheia Marketing & Media as First Agency of Record.
Driving Business and Engaging Audiences with LinkedIn

Driving Business and Engaging Audiences with LinkedIn
Livestream Shopping

Livestream Shopping
Reaching Zillennials with Nostalgia

Reaching Zillennials with Nostalgia
Amazon Prime Day 2021 - Are You Ready?

Amazon Prime Day 2021 - Are You Ready?
What a difference a year makes!

What a difference a year makes!
Was normal ever really normal?

Was normal ever really normal?
How do you grab the attention of a generation that has a permanent “adblocker” in their minds?

How do you grab the attention of a generation that has a permanent “adblocker” in their minds?
How is the new norm of pandemic life impacting the media landscape?

How is the new norm of pandemic life impacting the media landscape?
Making smart media decisions in tough times is key to success

Making smart media decisions in tough times is key to success
Google will replace third-party cookies by 2022

Google will replace third-party cookies by 2022
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